Cold Email Sequence Cheat Sheet

Use my cold email sequence cheat sheet to plan and write persona relevant emails.

It's my secret sauce to getting 15%+ cold email reply rates.

And it's all in the planning.

• Every sequence is a campaign.
• Each campaign targets only one persona.
• For each persona I identify two problems/challenges.
• I then note down the implication/risk of these persona problems.
• Finally, I add social proof through testimonials/reviews to include in copy.

Once I have this table complete, I have everything I need to write 6 emails:

• 1 x initial email about problem 1
• 2 x follow ups about problem 1
• 1 x email about problem 2 (new thread)
• 1 x follow up about problem 2
• 1 x "not the right time" email (new thread)